The Enlightened Deviants

It’s a revolution. Deviants of the hustle culture want to build a balanced life and rebel against the productivity obsessed environments they came to age in. Their new world is under construction, but they have a clear image of what they want: they want to be creative and build a new work-life balance and step out of the hamster wheel of life.

Styling and Creative Direction: Olivia PBCB
Styling Assistants: Valeria Nava and Ebba Gustavesson
Photographer: Andrea Cresci
Models: Andrea Guilarte, Isabela Rainer, Nathan Johnson Cawet, Marissa Cheng
Makeup Artist and Hairstylist: Sofia Ermini